YLB for Wallis - the story
Working in fashion for over 25 years, Yasmin has long had an eye for fashion design. While she has been asked to design pieces of jewellery for charity in the past, her YLB collection for Wallis marks her first formal venture as a clothing and jewellery designer.
Yasmin was invited to collaborate with Wallis in late 2008 by Sir Philip Green, owner of the Arcadia group (which also includes TopShop, Evans, Dorothy Perkins, and Miss Selfridge to name a few). "In a bit of a dark place" at the time, she accepted Green's offer. "He saw that it was something I needed to do," she recalled.
She was reportedly involved in every aspect of production, from the pattern-cutting to the final fitting. "Yasmin would have slept in the office if we had let her," said Green. Yasmin added during an interview at Wallis, "Yes, I'm here all the time. It's given me a whole new purpose."
"I can't just put my name to something to me that's completely meaningless, if I'm going to do something I'm going to be involved all the way and it's been a fantastic learning curve."
What is the YLB style? In Yasmin's own words...
"I no longer want to shop in Topshop, but I still want to look good. I never have time to plan what I am going to wear, I just want to sling something on, not look too try-hard or high-fashion but pulled together."
"I'm obsessed with high-neck things. You're covered up but it's
sexy, and I've always loved long dresses. Covering up can be a lot
sexier than being uncovered. My body has changed, so feeling comfortable
and confident, while accentuating the bits that are OK, is important."
"I wanted the clothes to feel good and then you feel good too.
It's all about the touch and feel, that's what makes you feel sexy and confident."
"I like clothes that last for decades. These pieces won't date."